Generate (drink electrolyte)

The concept of Generate Products was developed from my own need to energize my body during my motocross competitions.

I researched the market and tested several products, but I was left wanting more.

It was difficult to find something that would give me a boost of energy, support performance and aid in recovery.

It was after this search that I decided to create a product of my own that could encompass all of my needs and, from what I could see, fill a large void in the market.

Working hand in hand with the UK’s leading food and drink chemists, the Generate Products range was created.


In partnership with FOOTBOKS, Generate (drink electrolyte) provides quality products (certified Informed Sport).

Generate hydration packets have been validated by FOOTBOKS, its team and its sponsors.

Generate has been discovered with 3 hydration packets of 3 different tastes in the Footboks of june 2021.

The composition of the box of June 2021 was the following one :

All these products are available individually in the FOOTBOKS Shop!


Informed-Sport is a quality assurance program for sports nutrition products, sports nutrition industry suppliers and supplement manufacturing facilities.

The program certifies that all nutritional supplements and/or ingredients that carry the Informed-Sport logo have been tested for prohibited substances by the world-class sports doping laboratory, LGC.

about the company

It’s amazing how Generate has been accepted and used in so many individual sports, running, cycling, triathlon, soccer and a wide variety of motorsports to name a few!

My company has exceeded all expectations and the customer feedback has been its own reward.

Working alongside teams and athletes to further develop our products to ensure we are on the cutting edge of sports hydration.